- What is "the propaganda thesis?
- How are opinion leaders siuated in the flow of information?
- How do you explain correlation between use of media and personal attitudes/behaviour?
- Why does the audience's reading of media texts sometimes deviate from the preferred reading?
- When is it reasonable to describe audiences as active, creative and productive?
The lecture
Fifth lecture in my BA Course on Media & Politics at at Lillehammer University College can be viewed below as a Prezi-presentation.
The Literature:
- Hodkinson, P. (2011). Media, culture and society. Chap. 5. 18p.
- Oates, S. (2008). Introduction to media and politics. Chap. 4. 24p.
Relevant videos to watch
Stuart Hall - Representation & The Media. Go here for Part II | Part Three | Part Four
Michael Wesch: An anthropological introduction to YouTube
Cory Doctorow: Rethinking Property Rights in the Digital Age
Watch more on the YouTube playlist
Useful links
- PBS Frontline. (n.d.). Digital Nation - Life On The Virtual Frontier.
- Vinik, D. (2014, June 10). Does Fox News Cause Ignorance, or Do Ignorant Viewers Prefer Fox News? The New Republic.
- Barker, M., & Mathijs, E. (2012). Researching World Audiences: the Experience of a Complex Methodology. Participations, 9(1).
- Bowman, S., & Willis, C. (2003). We media: How audiences are shaping the future of news and information.
- Carpentier, N., & Dahlgren, P. (2011). Interrogating audiences: Theoretical horizons of participation. Communication Management Quarterly, 6(21).
- D’Addario, D. (2013, March 19). Ten years of Iraq War films: Why audiences shunned movies about Mideast.
- Drotner, K. (2004). Disney Dilemmas. Audience Negotiations of Media Globalization. Nordicom Review, (1-2).
- Hermes, J. (2009). Audience Studies 2.0. On the theory, politics and method of qualitative audience research. Interactions: Studies in Communication &# 38; Culture, 1(1), 111–127.
- Kamerer, D. (2013). Estimating online audiences: Understanding the limitations of competitive intelligence services. First Monday, 18(5).
- Kyriakidou, M. (2014). Distant Suffering in Audience Memory: The Moral Hierarchy of Remembering. International Journal of Communication, 8(0), 21.
- Livingstone, S. (2003). The changing nature of audiences: From the mass audience to the interactive media user. A Companion to Media Studies, 337–359.
- Metykova, M. (2008). Drifting apart? European journalists and their audiences. Westminster Papers in Communication and Culture, 5(2), 42–59.
- Prior, K. S. (2013, October 18). The New, Old Way to Tell Stories: With Input From the Audience.
- TNS Gallup - Medier - Reports and statistics about Norwegian media use.
- Statistisk Sentralbyrå: Norsk Mediebarometer - More general trends and over longer time periods.
- International Telecommunications Union - Lots of data and info from the relevant IGO..
- UNESCO - Communication and information - The UN organization.
- The World Bank - Global information and communication
