torsdag 28. august 2014

1.2. Framing


Goals of learning from this lesson
  • What is framing?
  • How are the media supposed to be manipulating viewers?
  • How do you analyse one or several texts?
  • Why is globalization of the media sometimes characterised as "cultural imperialism"?
  • When is a situation a changed into "middle range behaviour"? 

The lecture

Third lecture in a BA Course on Media & Politics at at Lillehammer University College can be viewed below as a Prezi-presentation.




Literature:
  • Hodkinson, P. (2011). Media, culture and society. Chap. 4 & 6. 44p.
  • Hoskins, A., & O’Loughlin, B. (2010). War and media. Chap. 2. 17p.
  • Meyrowitz, J. (1985), Media, Situations and Behaviour. 16p. *

Watch relevant videos

Joshua Meyrowitz on media and framing


Nick Davies  - bestselling author of Flat Earth News


Malcolm Gladwell: An 'Unreal' Image Changed Civil Rights Forever




Useful links: